Hangzhou has witnessed the constant emergence of internet celebrity cafes since last year. The cafes which feature the mini space have a school name called "takeout cafe".

Xidoumen Road covers a short distance which takes about 10 minutes to walk. What's amazing is that it endows a cluster of companies like Fudi Venture Park, Zhongtian MCC, Paradise Software Park, Yinjiang Science, and Technology Industrial Park, Zhigu building, and so on. The internet celebrity 2/3 Cafe also stands on this small road.

The cafe is mini mainly in its space and kinds of coffee. With an area of five or six square meters, half of which is occupied by the bar, the cafe is quite small, and there are some a dozen coffees available.

But the shop is tidy and clean. The coffees offered are not expensive.

Another popular cafe Berobello has its first store opened on the Children's Lane in the center of Hangzhou City.

Open the door, you can see the bar on the left and six seats on the right. The categories and prices of coffees are not very different from those of other takeout cafes.

Undoubtedly, the most popular takeout cafe must be Section Coffee on the road of Midu Bridge. The cafe has the same name of a famous snack bar in China, Shaxian Snacks. The two even have a similar decoration style: the interior furnishing, the facade of the shop, and the mottled plywood seem to have been cast in the same mold.

It is obvious that takeout cakes are so hot that they have even penetrated into newspaper kiosks and vegetable markets. Newsstand Coffee on Mashi street and Vege Coffee in Hongshiban Market are good examples.

"We sold more than 200 cups a day before the pandemic. Now, however, affected by the COIVD-19 and the construction of the road, we sell about 100 cups a day," the boss of Berobello revealed.

Even so, a cafe owner made an account to show that a small coffee shop is feasible.

First of all, the small area means low rent. Even in the main urban area, the annual rent of coffee shops with an area of 10 square meters is about 100,000 yuan. Secondly, the labor cost is also low. Most cafes only need one barista who requires a monthly salary of 5,000 yuan to 6,000 yuan.

In addition, there are relatively fewer categories of coffees. No special professional equipment is needed, and generally, an Italian coffee machine is enough. "As long as the location is good, with the help of the takeout platform, you will definitely make money as long as 100 cups are sold per day. Of course, if you want to earn more, more stores are required," one boss said.

"Over the years, I have found that more and more people in Hangzhou are beginning to fall in love with coffee, but in terms of coffee consumption, there is still room for improvement in Hangzhou." Having worked in the coffee industry in Hangzhou for more than 10 years, Lou Boying, founder of Sixia coffee, explains that coffee consumption in a city is related to income and cultural level to a certain extent, "Northern Europe is one of the wealthiest regions in the world, and it also consumes the most coffee, with an average of more than 1,000 cups per person per year. In Asia, the Japanese drink the most coffee, about 400 cups per person per year. In China, each person in Shanghai drinks about eight cups a year, while in Hangzhou, the number is about six. There is still a gap."

The popularity of mini internet celebrity cafes may be related to the age of consumers. In Hangzhou, people who are into drinking coffee or have coffee consumption habits are mostly born in the 1980s and 1990s.

The market for coffee in Hangzhou is promising. With the rise of post-95 and even Post-00 consumer groups, the coffee atmosphere in Hangzhou will become stronger and stronger.

(Compiled and translated by Xu Yuhong)