Spring Sowing Program’s launch event was held in Yongan Town, Yuhang District, Hangzhou City on April 16, aiming at supporting farmers with the help of e-commerce. On the same day, country anchors hosted a live-broadcast reality show. The beautiful countryside of Hangzhou attracted more than 2.98 million likes flooding on screen and 1.28 million+ online fan interaction. Many products in this live broadcast room were snapped up.

A live reality show helps farmers and displays the beautiful countryside

On that day, Xiao Hua, a camgirl from Youbo, led a network anchor team to perform a reality show about the rural traveling. This is a new way for live-broadcast e-commerce represented by Youbo to support the rural revitalization. The unique rural customs and rural travel routes were well advertised through the interesting explanation of these anchors, and the high-quality agricultural products which have regional characteristics would be recommended through the live streaming.

The live streaming is broadcast afield, and Village Party Branch Secretary becomes an anchor 

As an influencer focusing on agriculture from Youbo, Yi Fan started streaming online in the field, introducing high-quality food agricultural products of Yushangtianyuan.

“Welcome to Yong' an for a holiday", said Zhang Shuibao, party secretary of Yongan village, advertising for the rice products of Yong' an. Li Ting, the third-generation heir Fagen Pastry, and Zhou Ying from the Lvshen tea garden, Yuhang District are all promoting their specialty products.

The live streaming received more than 1.28 million views, over 2.98 million likes, and more than 8,000 sales orders.

The action of "thousands of products in 100 counties" will promote rural revitalization

The free registration and certification process for country anchors of the "Spring Sowing Program" will end on May 12, and the whole 'Spring Sowing Program' will continue until June 30. 

The platforms of the website, live streaming and e-commerce have gradually provided a new way for China to alleviate poverty. As a new type of live-streaming e-commerce platform, Youbo is gradually integrating into the daily work of ordinary Chinese in rural areas in a more people-friendly way, becoming their "new farm tools" and a new force in the fight against poverty.

After the "Spring Sowing Plan", the e-commerce in Hangzhou will continue the action of "thousands of products in 100 counties"  to promote rural revitalization.

4月16日，电商助农杭州行动之春播计划开播活动在余杭区永安稻香小镇举行。开播活动当天，上演了乡村主播真人体验秀，杭州的美丽乡村吸引了298万+刷屏点赞，128万+在线粉丝互动，直播间多款产品抢购一空。

助农直播真人秀，展现大美乡村

当日有播主播代表小花带领主播团一行现场呈现了一场农旅真人秀。据悉，这是有播为代表的直播电商助力乡村振兴的一种创新直播方式。

以主播风趣的个性传递农村独特的风土人情与农旅线路。最终通过直播间推荐，高品质地域特色的优质农产品。

田园开播，书记带货，现场示范直播卖货

有播助农主播代表一凡现场示范为禹上田园的优质农产品直播带货。永安村党委书记张水宝为永安稻香米吆喝代言“欢迎大家来永安度假”。

还有法根糕点第三代传承人李婷和第一个大学毕业返乡创业，来自余杭区径山绿神茶苑的周颖都在自己的特点产品代言推荐。

当日活动直播间观看量128万+，点赞298万+，销售订单达8000多笔。

“百县千品”，持续热推乡村振兴

“‘春播计划’乡村主播免费报名认证工作将截止到5月12日，整个春播助农周期将持续到6月30日”。

网络、直播、电商平台逐渐成为了中国扶贫攻坚新路径，有播作为新型直播电商平台正以更亲民的应用方式逐渐融进中国乡村百姓的日常劳作中，成为他们的“新农具”，成为脱贫攻坚的一股新力量。

据悉，“春播计划”后，杭州电商助农将接力“百县千品”行动，助推乡村振兴。

(Executive Editor: Ye Ke)