The growth of excellent enterprises is often accompanied by a crisis. This COVID-19 pandemic outbreak has made Zhejiang enterprises experience a change.

Facing the globalization of the pandemic, Zhejiang enterprises are facing a huge crisis.

The textile and clothing industry in Zhejiang Province has suffered an unprecedented heavy blow from the epidemic. In Keqiao, Pinghu, Changxing, and other textile and clothing gathering places, we heard the voice: the orders for the whole spring are gone, and the orders for summer are still unknown.

There are fewer demands, more competition, and less profit.

Facing the problems of existence, indomitable tenacity and the ability to deal with the crisis are the reasons why Zhejiang private enterprises can not be defeated.

Only by persevering can we see the moment of victory.

Tap the quick rebound ability

There are some things can benefit from the shock. When exposed to volatility, randomness, stress, risk, and uncertainty, they can thrive and grow, which is anti-vulnerability.

"Three epiphanies" obtained by a Zhejiang Pharmaceutical Enterprise from the epidemic: expanding production capacity, people-oriented and industrial chain.

In the face of the crisis, ambitious entrepreneurs see an opportunity, and they are moving forward, not backing down.

In the crisis, the rapid growth of enterprises needs insight and joint efforts. The guidance of the government and the help of various institutions are like preparing thickened "spring bed" at the bottom of the valley so that the muscular enterprises can rebound higher after overcoming the crisis.

Live with uncertainty

"Enterprises need to accept the uncertainty of the crisis and live with it." A well-known management expert once admitted that for reflective enterprises, the pressure brought by the crisis and the mistakes found are all information, which can help enterprises improve their sustainable development ability through continuous self-correction.

"Online Textile City" is the online sales platform of China Textile City. For many years, how to let the offline market merchants go online has been a problem that "Online Textile City" can not completely solve. However, it is easier to gain recognition when carrying out change and innovation in a crisis, which has won space for the transformation and upgrading of enterprises and industries.

After the epidemic, many enterprises suddenly realized in their reflection that the change of enterprises was from the past demand to action consciousness. What's interesting is that foreign companies have begun to reflect too.

In this epidemic, those enterprises that have successfully coped will surely enhance their resilience and sustainability. The essence of the market is a tower of humanity. Thanks to Zhejiang enterprises, let us once again appreciate their strong resilience.

优秀企业的成长常常会与危机相伴，闯关前行。这次新冠肺炎疫情让浙企经历了一次变革。

应对危机第一准则

面对全球化的疫情，浙企面临着巨大的危机。

浙江的纺织服装行业，遭受了疫情带来的“断臂式”打击。在柯桥、平湖、长兴等多个纺织服装集聚地，我们听到了这样的声音：整个春季的订单都没了，夏季还是未知数。

需求越来越弱，竞争越来越猛，利润越来越薄。

直面生存问题，不服输的韧劲和“善变”的应对能力，正是浙江民营企业“野火烧不尽”的原因。

显然，活着，才能熬到“春风吹又生”的时刻。

挖掘快速反弹能力

有些事情能从冲击中受益，当暴露在波动性、随机性、混乱和压力、风险和不确定性下时，它们反而能茁壮成长和壮大，这便是反脆弱性。

某浙江医药企业从疫情中获得的“三个顿悟”：扩产能、以“人”为本、产业链。

在危机面前，有雄心的企业家都觉得机会来了，他们在用力踩油门，绝对不是踩刹车。

危机中，企业的快速成长需要顿悟，也少不了多方合力，政府的引导和各类机构的帮助就像在谷底备好加厚的“弹簧床”，让肌肉强健的企业在危机后反弹得更高。

与不确定性共处

“企业要接受危机带来的不确定性，并与之共处。”一位知名管理学家曾坦言，对于有反思力的企业而言，危机带来的压力、发掘的错误都是一种信息，在一次次“试错”中自我纠正，能帮助企业提升可持续发展能力。

“网上轻纺城”是中国轻纺城在线上的销售平台。多年来，如何让线下市场商户上线一直是“网上轻纺城”无法彻底打破的一堵墙。而在危机时进行变革和创新则更容易获得认同，为企业和行业的转型升级赢得空间。

疫情过后，许多企业在反思中顿悟，企业的变革从过去的需求倒逼上升为行动自觉。有意思的是，大家口中善于应对危机的外资企业也开始反思。

在此次疫情中，成功“渡劫”必将增强企业韧性和可持续发展能力。市场，本质上是一座人性之塔。感谢越挫越勇的浙江企业，让我们再度领略到他们身上强大的韧性。

(Executive Editor: Ye Ke)