On March 11, through a live video streaming on Taobao.com in the pea field in Dabo village, Taizhong town, Jingdong county, Pu’er city, Yunnan province, 1,500 kilograms of peas were sold within 10 minutes after the live video streaming just started. Jingdong Crystal Peas, which were still in poor sales in mid-February, became popular among the agricultures sold through Taobao.com.

In just one day, 1,880 kilograms of Jingdong Crystal Peas in 755 orders were sold on various live video streaming platforms.

These peas then were transported from the pea fields to customers across the country, which not only broadens the online sales channels but also promotes the sales of local agricultural products.

The crystal pea, low in production cost, easy to be planted and high in product output, is an important industrial poverty alleviation project in Jingdong, Yunnan, a designated county supported by Zhejiang University. This project plays an important supporting role in helping local farmers shake off poverty and increase income. The 13 villages and towns in the county have a total planting area of 68,500 mu.

"During the epidemic, every step entails multi-party coordination to form a smooth supply chain.” Xu Yazhou set up a small team called “Doukounianhua” in Jingdong to promote the “Internet+” poverty alleviation through consumption while continuing traditional sales.

The industrial development in Jingdong County is scattered and weak, and its agricultural products cannot be mass-produced and are of mediocre quality. In addition, the poor farmers in those poor villages have high output but slow income increase, narrow product sales channels and low degree of organization. To solve these problems, Zhejiang University has taken a series of measures in two aspects in its poverty alleviation efforts.

First, Zhejiang University sent chief industry experts to offer targeted solutions to the sales of local agricultural products and improve the supply level and quality of the local agricultural products. Second, the experts expanded service consumption channels of local agricultural products, and narrow the "channel distance" in the poverty alleviation through consumption with the concerted efforts of the whole university, so as to establish and perfect the working mechanism with the goal of "selling Jingdong’s products outside Yunnan and to Shanghai and Zhejiang.”

"Only when the majority of the agricultural products are sold out can the local people become rich." Xu Yazhou said that after 15 days of hard work, his small team had sold more than 30 tons of crystal peas through the Internet.

At the same time, Zhejiang University carried out offline activities to help farmers. Through "school training" and "door-to-door training", Zhejiang University carried out various forms of training for poor farmers, key agricultural technicians, and primary and secondary school teachers. It also sent teaching teams to teach in local vocational high schools. 

3月11日，在云南省普洱市景东县太忠镇大柏村豌豆地里的一场淘宝“直播”中，刚连上麦克风10分钟就卖出豌豆3000斤，2月中旬还处于滞销状况的景东豌豆成为了淘宝农货中的“网红水晶豆”。

仅一天时间，景东水晶豌豆通过各大网络直播平台就销售出755单1880公斤。

这些翠绿的豌豆从景东的田间地头跻身到全国各地吃货们的餐桌上，既拓宽了线上销售渠道，又提升了本土农产品品牌。

水晶豌豆，生产成本低、种植方法易、成品产量高，是浙江大学定点帮扶县——云南景东的重要产业扶贫项目，也是农民群众脱贫致富、稳定持续增收的重要支撑，全县13个乡镇种植面积总共6.85万亩。

“防疫期间，每一个步骤都要进行多方协调，才能组成往常再顺当不过的供应链。”许亚洲在景东成立了一支“豆蔻年华”小分队，在进行传统销售的同时，持续推进互联网+消费扶贫模式。

针对景东县产业发展“散小弱”、农产品“有产无量” 有品不优”的现状，以及贫困村和贫困群众增产不增收、产品销路窄、组织化程度低等突出问题，浙江大学在助力脱贫中紧盯问题两手抓。

一方面派出产业首席专家，为当地农特产品精准把脉开出良方，提升贫困地区农产品供应水平和质量；另一方面积极拓宽贫困地区农产品和服务消费渠道，以泛浙大力量缩短当地消费扶贫中的“渠道距离”，建立健全“景品出滇、东入沪浙”为目标的工作机制。

“货出得去，卖得好，老百姓的日子才能富起来。”许亚洲介绍，经过15天的努力，“豆蔻年华”小分队已经通过互联网渠道卖出30余吨水晶

与此同时，浙江大学在开展各类线下助农活动，通过“来校培训”和“送教上门”，对建档立卡人员、农业技术骨干、中小学教师等开展各种形式的培训，并派出支教团到当地职业高级中学任教。