Bread is the staff of life. Food IP has gradually become a remarked competitiveness of local cultural tourism development with the continuous advancement of "tourism + food" integration. "A Thousand Delicacies in A Hundred Counties" food IP in Zhejiang Province has swept the whole area with "Food Tracing Tour" in this period, 1088 delicacies have been served in 11 cities of Zhejiang Province, which has aroused the popularity among domestic and foreign tourists. 

Kaihua Flavor 

Dongmanting Hotel, located in Shuyuan West Road, Quzhou City, ushered in the first guest to book a table a few minutes after 5 a.m. This restaurant featured by Kaihua delicacies, requires reservation in advance before you taste its dishes. 

There are 10 bamboo signboards on the counter of Dongmanting hall, which bear the ten Kaihua dishes that you must have a try. They are all marked with the special logo of "Kaihua flavor". Only the hotels that meet the IP requirements of Kaihua taste in ingredients, cooking, menu, environment and other aspects can be issued with the Kaihua flavor recognition, the original prototype of which is Kaihua's clear water fish, with the authorization and consent of the Development Management Department of Kaihua Food Industry." The owner Ye Manting said. 

Taking food as a sally port and tipping point for the integrated development of culture and tourism, Kaihua organizes characteristic food culture activities, so as to attract and entertain tourists from all directions. The output value of Kaihua County's food industry reached more than 7 billion yuan, directly providing more than 50,000 job opportunities in 2018 based on preliminary statistics. 

Poetic Xinchang 

Photographers from Canada, Britain, Italy and other countries came to Xinchang to experience native life lately, and they were amazed by the beautiful local natural scenery, as well as the "Poetic Bowls in Xinchang, Tang Dynasty Poetry Feast in Tianmu" they tasted here. "Every famous dish comes with a perfect-matching poem. What we eat is not only the delicacy, but also the aura left by the ancients of Xinchang," said by Gao Xuejun, Director of Tourism Administration of Xinchang. 

The head of the Industry Development Division of Zhejiang Provincial Department of Culture and Tourism discloses that, the "A Thousand Delicacies in A Hundred Counties" activity aims to shape high-quality "stomach nourishing" tourism products, further enlarge domestic demand, and drive consumption at ease through the excavation of local specialties. 1088 delicacies have been certified in "A Thousand Delicacies in A Hundred Counties" activity by the province in the past year. 

Executive Editor: Bei Xu

Translation: Bei Xu, Wenjin Chen